Maintaining Your Sterling Reputation by Luxury Real Estate Branding

Managing your personal or company luxury brand, that is, managing how you are perceived by your target market over time, is mission critical. You can certainly elevate your game as a luxury real estate marketing professional by studying how the market leaders in luxury consumer brands manage or mismanage their brands. The Art of Shaving is one luxury brand that has recently made a major branding mistake, in our opinion, and has tarnished their otherwise sterling reputation.
When you think of men's shaving, what it the first brand of disposable razor that comes to mind? Gillette is by far the market leader in this category. Their most expensive, top of the line model, the Fusion, has five blades in a single cartridge and promises the smoothest possible shave. Top of the Gillette line of disposable razors will never constitute a luxury brand because Gillette is not perceived as a luxury brand [...]

How Real Estate Marketing Continues to Regain

#1. Know What You Are Getting Into
Agents often make a blind leap into luxury real estate because they think that's "where the money is." Of course, it's simple math. If you get the same split, it pays to list homes with higher selling prices. In theory, you can make more money by doing fewer transactions. On one hand, that's true, but if you go into luxury real estate with this mentality, you are probably destined to fail.
Yes, your income per transaction goes up significantly. That's great, but there is often a new set of challenges introduced when working a high-end market: the competitive stakes are much higher, social circles are much more closed, politics are different, and there are many other factors which I will detail throughout this article. In addition, marketing and servicing costs are generally more when dealing with luxury homes and clients [...]

Several Companies Offer Mold Inspection Services

Mold growth inside a living space can lead to several problems, the most pressing of which include health problems like asthma, wheezing, allergic attacks and respiratory problems. In order to keep the living space free of abnormal levels of mold growth, it is necessary to carry out mold inspection from time to time.
The best times to undertake an inspection are:
- Following any leakage or drainage problems
- Buying or selling a house
- Smell or visible signs of mold [...]