Window display also called as visual merchandising has turned out to be one of the most effective forms of advertising. When you visit the mall or other retail stores of your locality, you would notice products being artistically displayed in some of the elegant and stylish display cabinets in Brisbane. Such display is intended to attract the target customers by displaying the range of products that are marketed by the store.
Window Display is an Art
As you might have observed, every store will have constraints of space. Therefore, the products will have to be effectively displayed within the space available. It is for this reason that window display is considered as an art.
The Features of a Good Display Cabinet
The effectiveness of window display largely depends on the design ofdisplay cabinets in Brisbane. The cabinets should be suitably illuminated. Further, it should provide enough utilities like suitable racks, hangers which help in displaying a large number of products. Further, the cabinet should be sturdy and the glass should be scratch proof. In addition to this, the cabinet should be so designed so as to ensure the safety of the materials that are kept inside.
Charming Qualities of Cabinets
Interestingly, when you visit the store, what attracts you is the product displayed in the cabinet and not the cabinet itself. However, it is actually the cabinet that has enabled the shop keeper to attractively display the products. Therefore, the cabinet acts as an attractive force to effectively display the products. The other salient features of display cabinets could be explained as follows:
- Display cabinets in Brisbane are available in different designs, style and size. For example, there are tower display cabinets, wall mounted display cabinets, mannequin design, upright design and pedestal, and cube design cabinets. In addition to these, there are other designs like museum display cabinets and jewelry display cabinets. For retail kiosks, mushroom and shop counter display cabinets are an ideal choice.
- The cabinets that are used in the stores or malls are custom designed to meet the actual needs of the client. Manufacturers even custom design the illumination of display cabinets. Such specially illuminated cabinets are normally used in stores marketing dresses, gift articles and other products.
- Another popular variety of display cabinet is aluminum frame display cabinet. There are also open display cabinets, which can be normally found in malls. In addition to these, the manufacturers specially design the shop front display cabinets with an exclusive illumination facility.
- Further, some of the manufacturers market cabinets that are built as per standard size. Such cabinets are ideal for those stores having relatively larger floor area.
- If you are conducting an exhibition or special event, you can even get the cabinets on hire. In such cases, the manufacturers undertake to transport the cabinet at their own risk.
Revolutionary Methods of Advertising
Interestingly, some of the shops use smell as one of the attractive techniques of a window display. For example, a store dealing with groceries would attach a pipeline to the nearest food court. The pipeline is left near the cabinet. As you go near the display cabinet in the grocery shop, the mouth-watering smell of prepared food from the food court will reach your nostrils. Such revolutionary methods have made display cabinets a very effective advertising tool.