Business

One of the most common challenges many small and medium business owners face today is lead generation. If you do an online search for “how to get leads for my business”, some of the results you'll get may include cold-calling and sending bulk SMS. However, these marketing strategies aren't as effective in generating leads as they used to be. This is the reason why marketers are always on the hunt for a more effective way to generate qualified leads.  In this guide, we will share with you some useful tips and tricks on how you can get leads through Google traffic.

If you want your business to achieve success that you are looking for, local search engine marketing, also known as local search engine optimisation (SEO) will help a lot. With this strategy in place, your business will show up better not only on local search engine results pages (SERPs), but also on local Google Maps. When you optimise your site for local search, you give potential customers access to information that they can use to reach you, such as your address, phone number, and operating hours. Optimising for Google Maps gives people clear directions to get to you and do business with you. It gives your customers a better chance of finding where you are, which translates to higher revenue.